WARNING: Tobacco Addiction and Disease Now in Assorted Flavors

Sacramento Must Protect Kids from Flavored Tobacco Products


About this Campaign

Tobacco companies are scheming to hook another generation of kids by selling products in flavors like gummy bear, banana smash and “smooth menthol.” ┬áLast year alone youth e-cigarette use increased by 78 percent.

The tobacco industry has aggressively marketed menthol-flavored cigarettes to African Americans, often targeting youth. 85 percent of African Americans who smoke, smoke menthol cigarettes. And African-American men have the highest rate of death from lung cancer when compared with other racial or ethnic groups.

In recent years, there has also been a surge of other flavored tobacco products on the market, especially electronic cigarettes and cigars.

To combat this problem, Sacramento is moving to end the sale of all flavored tobacco products, including flavored e-cigarettes, cigars and menthol cigarettes.


Elected Officials

Senator Richard Pan, MD
Assemblymember Kevin McCarty

Physicians and Individuals

John Robbins, MD
Elisa K. Tong, MD
Tom Hopkins, MD
Lindalee Goss Huston, MD
Albina Gogo, MD
Rory Kamerman-Kretzmer, MD
Laura Kair, MD
Lancy Lu, MD
Kenny Vo, MD
Samantha Goggin, MD
Leah Sitter, MD
Blair Colwell, MD
Melanie Dove, M.P.H., ScD
Terri Wolf, RN


Get the Facts

We are facing a serious epidemic of youth e-cigarette use in the United States. More than 15,500 e-cigarette and cigar flavors currently flood the market. Flavored products undermine efforts to reduce youth tobacco use. Over 80 percent of kids who have used tobacco started with a flavored product.

Youth smokers are also more likely to use menthol cigarettes than any other age group. Over half (54 percent) of youth smokers ages 12-17 use menthol cigarettes, compared to less than one-third of smokers ages 35 and older. Prevalence of menthol use is even higher among African American youth: seven out of 10 African-American youth smokers smoke menthol cigarettes.



THE FLAVOR TRAP: How Tobacco Companies Are Luring Kids with Candy-Flavored E-Cigarettes and Cigars