About this Campaign
Tobacco companies are scheming to hook another generation of kids by selling products in flavors like gummy bear, banana smash and “smooth menthol.” The tobacco industry has aggressively marketed menthol-flavored cigarettes to African Americans, often targeting youth. 85 percent of African Americans who smoke, smoke menthol cigarettes. And African-American men have the highest rate of death from lung cancer when compared with other racial or ethnic groups.
In recent years, there has also been a surge of other flavored tobacco products on the market, especially electronic cigarettes and cigars. To combat this problem, the City of Alameda is currently considering action to end the sale of all flavored tobacco products, including flavored e-cigarette products, cigars and menthol cigarettes. In addition, advocates in Alameda are encouraging the City Council to pass additional policies to keep tobacco out of young hands, including strong retailer licensing, minimum pricing and limiting where all tobacco products are sold.
For more information or to get involved, please contact: [email protected].
Get the Facts
There are over 7,000 e-cigarette and cigar flavors available for purchase. Flavored products undermine efforts to reduce youth tobacco use. Over 80 percent of kids who have used tobacco started with a flavored product.
Youth smokers are more likely to use menthol cigarettes than any other age group. Over half (54 percent) of youth smokers ages 12-17 use menthol cigarettes, compared to less than one-third of smokers ages 35 and older. Prevalence of menthol use is even higher among African American youth: seven out of 10 African-American youth smokers smoke menthol cigarettes.